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Diageo – The HBCU GameChanger

Diageo
PPDG in consultation with Johns Hopkins is curating the portfolio of 25 HBCU funded by Diageo – fulfill their commitment of equitable access to opportunity for the holistic development of the students while addressing transformational change of the campuses across the territory. This is not business as usual.

Diageo North America establishes innovative program with HBCUs to develop future leaders and help shape a more equitable society.

Overview
They have a successful record of aligning Industry with The Academy on groundbreaking initiatives with mutually successful outcomes.

Our Mission
There are two work streams that were identified to address the growth opportunities:

21st Century Holistic Student/Career Development

Institutional Advancement through Leadership and Administration. Members of Diageo’s portfolio schools to engage in the effort to continue to address 21st Century opportunities for change and growth.


• The $10 million pledge will fund permanent endowments at more than two dozen HBCUs across the country, enabling these institutions to provide much needed financial assistance to thousands of students.
• Initiative to include the creation of Innovation Hubs at select HBCUs and internship platform to help drive diversity within the industry.

The Discovery

While primarily white institutions (PWIs) have fully resourced career guidance functions, innovation hubs and the foundation of significantly funded endowments – PPDG worked with Diageo to assess the resource allocation required for transformational change from career development tools to infrastructure needs – all pointed toward a rigors process for securing talent and ensuring SMART Tech applications to support research and experiential learning.

@ work

Diageo’s leadership is working with Professional Pipeline Development Group (PPDG) (a boutique management consulting firm based in the Washington, DC Metro area. PPDG has interviewed HBCU Cabinet Members, Industry leaders from across sectors and performed a landscape review of emerging research and data associated with futurism themes focusing on shifts in talent management/workforce development strategies that emerged during the pandemic. Empirical data from these discussion in collaboration with industry leaders who are in the throes of significant digital transformation, upskilling talent and associated scrum work have confirmed that the markets in which HBCU’s are based afford an opportunity for collective impact.